For those who are not familiar, I started a series a while back called Turnover Tuesdays. Every Tuesday I like to highlight one item that I have resold. This will include profitable and non profitable sales. I hope that there is always something to learn.
The previous posts in the series can be found at the bottom of this post.
Long tail sales are when you are selling an item that doesn't have much demand and you don't expect sales to happen quickly. Your turnover is much slower but that doesn't mean your profit has to be any worse.
We would all like to sell fast selling items but those can attract a lot of competition so profits often eventually erode. So instead of (or in addition to) selling 20 a month of one item you can sell 20 a month between 200 SKUs with the same sales numbers and possibly higher profit numbers
The downside, especially on Amazon where they are storing the item for you, is that you are going to pay storage fees. That's definitely true but that isn't always a significant factor.
Long Tail Sales
Long tail sales are when you are selling an item that doesn't have much demand and you don't expect sales to happen quickly. Your turnover is much slower but that doesn't mean your profit has to be any worse.
We would all like to sell fast selling items but those can attract a lot of competition so profits often eventually erode. So instead of (or in addition to) selling 20 a month of one item you can sell 20 a month between 200 SKUs with the same sales numbers and possibly higher profit numbers
The downside, especially on Amazon where they are storing the item for you, is that you are going to pay storage fees. That's definitely true but that isn't always a significant factor.